Marketing Promotion
THE ABBA
Client: Newport World Resorts / Resorts World Manila
Objective:
Support marketing campaigns for large-scale live shows and entertainment events by creating strong, attention-grabbing visuals that drive awareness and ticket interest.
My Role:
Developed promotional visuals through graphic design, photo manipulation, and layout design aligned with the overall marketing strategy.
Deliverables:
Campaign posters, ticketing visuals, and marketing assets used across on-site and promotional channels.
Label:
Professional Work
WEEKDAY THRILLS
Client: Newport World Resorts / Resorts World Manila
Objective:
- To encourage members to visit the casino on Tuesdays and Thursdays.
- To highlight that players can earn more points and rewards during these specific days.
My Role:
To make the offer stand out, I used a "Golden" theme with glowing coins and gift boxes. I specifically designed the slot machine graphic to show the offer days, Tuesday and Thursday, making the information easy for customers to remember. The final design creates an exciting and premium feel for the casino's brand.
Deliverables:
- Campaign posters and digital marketing assets.
Label:
Professional Work
FILL THE THRILL
Client: Newport World Resorts
Objective:
To show members they can use their points to buy Nutribullet products through the "Exclusives" online shop.
My Role:
- Photo Manipulation: I created a "virtual shopping" look by placing floating product screens around the main character.
- Layout Design: I used a bright, clean teal background to make the yellow "Healthy Rewards" title pop and catch the eye.
- Brand Alignment: I carefully balanced the resort’s luxury branding with the retail look of the shopping bags and mobile app screens.
Deliverables:
Digital ads and print posters for retail and online promotions.
Label:
Professional Work
FILL THE THRILL
Client: Newport World Resorts
Objective:
To show members that they can use their reward points to pay for gas at specific Shell stations.
My Role:
This ad promotes a "Points for Gas" offer. I wanted the image to explain the promo instantly without reading too much text. I placed the membership card inside the gas pump to show exactly how it works. I kept the style bold and red to match both the Shell and Newport brands.
Deliverables: Promotional poster and digital ads.
Label:
Professional Work