INSIGHT:
Experience the future of shopping where your time is our most precious asset.
THE IDEA:
The Smart Shopping Cart
CAMPAIGN:
New Walmart with SmartCart Spree
Art Direction + Graphic Design
Softwares used:
Before
After
Logo Formation
Inspiration
Walmart's logo rebranding introduces a dynamic design featuring a cart-shaped "W" with three rushing lines, accompanied by the Montserrat Extra Bold Italic typeface in the classic blue and yellow colors. The update aims to blend familiarity with a modern look, symbolizing Walmart's commitment to a innovative and efficient shopping experience. The dynamic lines convey urgency, while the bold typeface reflects fast. The consistent blue and yellow palette ensures brand recognition and maintains an inviting brand image. Overall, the rebranded logo signifies Walmart's dedication to modernity and customer-centric values.
Clear Spacing
A foundation, often referred to as a base is a component of any structure. Its purpose is to establish a connection, between the structure and the ground allowing for the transfer of loads from the structure, to the ground. Foundations can be categorized as shallow or deep based on their depth and construction methods.
Logo Variations:
Font
Montserrat
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
Bold Italic
Color Palette
*Student Project