Art Direction + Graphic Design
Softwares used:
Insight:
Michael Jordan's legacy unites sports, music, and imagination, inspiring fans to explore limitless possibilities.
IDEA:
Exploring different universes, each featuring Michael Jordan In unique variants and associated Air Jordan sneakers.
CAMPAIGN:
Rocking the Court
what is multiverse:
The multiverse is a theoretical concept that suggests the existence of a possibly infinite number of parallel universes beyond our own. These universes may have different physical laws, constants, and even different histories. The idea of the multiverse is discussed in the fields of cosmology, quantum mechanics, and philosophy. It is not a proven scientific theory, and the evidence supporting it is purely theoretical and, in some cases, philosophical. The multiverse concept has been the subject of debate among scientists, and different types of multiverse models have been proposed, including those based on quantum mechanics and inflationary theory
*Student Project
*Student Project
THE TIMELINE:
In an alternate universe, following his retirement from basketball, MJ pursued a career as a hard rock artist, known for his electrifying performances and iconic style that blend the energy of rock with the flair of basketball.
JORDAN as hardcore rock icon
The Ultimate Rock Icon
INTRODUCING:
Pick 'n' Roll Sneakers
This is a pair of black high-top sneakers featuring stylish rock music-inspired embellishments. They are adorned with silver guitar and amplifier motifs, along with a renowned basketball player's iconic logo. These shoes exude a tough and fashionable aura, perfect for someone who embodies the spirit of a rock star and a basketball legend.
endorsement
collaboration:
To enhance user experience,
Metallica and Air Jordan will have a collaboration where the band will promote the sneakers on their social media and wear them during select concerts, merging their musical influence with the fashion statement of this shoes.
